These days, it seems that Matcha is taken as flavor for sweets rather than as drink. This “Matcha crumble -Crunchy Crunch -” is one of them. It has just put on the market recently and supposed to be sold for a limited time. (by Haagen-Dazs, Japan Incorporated).
It’s like a lump of the tea, isn't it? Usually, I don’t fancy buying ice cream that often, and I don’t snatch at something new either. But this density of the tea made me surrender, ha, ha. In addition to the good bitterness flavor, the crunchy stuff on the surface gives it to good texture. Yes, I'm the one who enjoy “eating” Matcha :-)