A Japanese cosmetics company has set up their new brand “QUON”, which focuses on “organic Yamato-cha (green tea produced in Nara)”. Some cosmetics have already put on the market, attracted people who are concerned about organic products. Strictly speaking, the tea used for the cosmetics are grown by “Nature Farming"way.
*Nature Farming: http://en.wikipedia.org/wiki/Nature_Farming
In general, Japanese agricultural industry is facing difficulties. Organic type of farming is even more difficult to take care and manage. Therefore, more farmers give up their jobs and abandon the land.
The new challenge to collaborate a cosmetics company and sincere tea farmers can pave the way for the better future of Japanese tea farmers, eventually bringing the revitalization of Japanese agriculture.