Classical Music-Fed Tea

I'm not well versed in classical music, but the music would give the elegant and graceful essence to my life. What will happen if "tea" listen to the music while growing?

Some green tea called "Mozart Tea" and "Chopin Tea" are on the market. The leaves listen the music everyday during the time from the buds are out till the leaves are plucked. I don't know how the classical music affect the tea's aroma and flavor. 

In any case, they are "well-bred" tea, I guess,,,:-).  I should drink them in a well-mannered way.

Trick or Tea

As you may know, October 31st is Halloween. Even in Japan, its popularity has been getting bigger and bigger. The economic benefits from Halloween are enormous now.

As you may not know, October 31st is the day of Japanese tea. Until recent, I didn’t know that…..Oops!!

 

According to my humble research, October 31st (the New calendar) is considered the day when Eisai, a Japanese Buddhist priest returned to Japan from Sung (the current China) in 1911. It is believed that he brought back some tea seeds and the cultivation method. That’s why the day is set as Japanese tea day.

 

Why don’t the shop take advantage of well-known event??

 

They do…..under the slogan “Trick or Tea!” The day of Japanese tea has nothing to do with Halloween, but I like “treat”, and “tea” too.

by Hitohi

Tea and Coffee -TEAVANA in Japan-

Starbucks Coffee Japan opened its tea brand shop “TEAVANA” on October 3.

Around the world, tea sales reached 125 billion dollars, which is bigger than coffee as of 2015. So the company hopes for a big success in Japan.

Their signature drink for its opening is "yuzu citrus & tea". The tea has a lot of pulp of yuzu citrus, pink grapefruit and white grapes.The company says that it's not only tasty, but pleases the eye, and the customers will enjoy the tea using the five senses.

photo by TEAVANA

Thinking about the trend around the world, it seems to be a bright prospects for TEAVANA in Japan，but it won't be easy. According to ITO EN Co.Ltd, the 2015 beverage sales in Japan is as follows;

   *Coffee: 942 billion yen

   *Black tea: 458 billion yen

   *Green tea: 415 billion yen

Against the world trend, Japan is a coffee giant!

Starbucks have growing rapidly for last 20 years and now ubiquitous in Japan. Comparing tea and coffee may be like "apples and oranges". But.... can its new brand, TEAVANA, let some fresh air into the coffee country??  We’ll see.....I want to see it:-)

*Its Website: http://www.starbucks.co.jp/cafe/teavana/