Starbucks Coffee Japan opened its tea brand shop “TEAVANA” on October 3.
Around the world, tea sales reached 125 billion dollars, which is bigger than coffee as of 2015. So the company hopes for a big success in Japan.
Their signature drink for its opening is "yuzu citrus & tea". The tea has a lot of pulp of yuzu citrus, pink grapefruit and white grapes.The company says that it's not only tasty, but pleases the eye, and the customers will enjoy the tea using the five senses.
|photo by TEAVANA|
Thinking about the trend around the world, it seems to be a bright prospects for TEAVANA in Japan，but it won't be easy. According to ITO EN Co.Ltd, the 2015 beverage sales in Japan is as follows;
*Coffee: 942 billion yen
*Black tea: 458 billion yen
*Green tea: 415 billion yen
Against the world trend, Japan is a coffee giant!
Starbucks have growing rapidly for last 20 years and now ubiquitous in Japan. Comparing tea and coffee may be like "apples and oranges". But.... can its new brand, TEAVANA, let some fresh air into the coffee country?? We’ll see.....I want to see it:-)
*Its Website: http://www.starbucks.co.jp/cafe/teavana/