Across the Sea

According to Japan Finance Corporation, the total exports of tea in 2014 topped eight billion yen. Compared with five billion in 2012, it has been growing steadily. The government targets it for 10 billion in 2016, and for 15 billion in 2020. 

What will be the key for tea born in Japan to be more widely accepted in the world? Safe, healthy, Eco-friendly and of course, tasty…. Tea has a lot in common with wine. Maybe, researching about wine market can help, too. 

In any case, while taking pride in our taste and our way, we should look for the key to the world. But also we should look for the key in order to appeal “tea-leaves’ tea” to Japanese younger generations who drinks only bottled green tea.