Can "Wakocha" Be a Household Word?

Mitsui Norin Co.,Ltd, one of the major beverage and food manufacturers, announced that they will put the "wakocha (Japanese black tea) tea bag" on the market this autumn. 

Now, since the tea is often sold directly from the tea farmers, it will be the first wakocha to be sold by a major company and available throughout the nation. Although it seems a little more expensive than the teas that they have now, it can be a good chance for wakocha to become a "household name". Many tea people -- including me -- are pinning our hopes on it. 

- photo by Nihon Shokuryo Shinbun online news -