Selling like Hot Cakes

Pancake (or "hotcake") is the fad in Japan. It's just like your expression "selling like hot cakes".

We have been having pancake as a casual snack, but "the trendy pancake" is a bit different. More ‘fluffy’ and more ‘luxurious‘. People, especially young women, often make a long long line chasing after the snacks with lot of fruit and a heap of whipped cream on it, while saying “I should go on the diet." This is not consistent, ha, ha.

Japanese are renowned for health-oriented people, which is true to some extent, but not always. Maybe, they are hoping that drinking lots of tea might help burn off fat.