Tea Mascot

"chappy" represents tea seed with buds

Recently, “yurukyara (lit: easygoing mascot character dolls)” are everywhere. They are mascot character dolls in order to promote goods, events, campaigns etc. Some are cute, but I have to say some are a bit wired, but interesting-looking.

Of course, some “yurukyara” have a role to play in promoting tea; such as “Chappy” in Kyoto and “Yamecha-maru” in Yame. Tea consumption has been decreasing especially among younger generation.


Can they really save the tea industry?? We will see.


"yamecha-maru"represents teapot   (photo by T)